The Net Code differentiates between a Promo and a Value Added Promo based on “…more substantial descriptions of a sponsoring product or company,” as illustrated in the examples below:
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PROMO
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VALUE ADDED PROMO
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Stay tuned for the Evening News, brought to you by (or sponsored by) Audi: Excellence in Engineering
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Stay tuned for the Evening News, brought to you by (or sponsored by) Audi – Winner of “Car and Driver’s” most popular midsize car award. Test drive one today.
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Stay tuned for an encore presentation of “Night of Mystery” brought to you by American Express – Don’t leave home without it.
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Stay tuned for an encore presentation of “Night Mystery” brought to you by American Express, the credit service that offers the lowest interest rates. Apply for a card at American Express.
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Tonight, watch The Family Hour, and enter the Audi sweepstakes to win a new Audi 4 Special edition.
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Tonight, watch The Family Hour, and enter the Audi sweepstakes to win a new Audi 4 Special edition – now available with all-wheel drive. See your local Audi dealer for details.
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The Value Added Promo rate pertains to Off-Camera (Voice-Over) performers. If you are planning to produce this type of promo, it is recommended that you use only series regulars for on-camera work.
The 2007 AFTRA Net Code Rate for VAP Off-Camera performers is $400 for a two (2) hour session, effective as of March 8, 2008.
If you have any questions on this – or any other union contract – please feel free to contact your Payroll Coordinator, or TEAM’s Director of Labor Relations, Kat Krone, and we’ll do all we can to get answers for you.
Contact information for Kat is: (818) 303-7331 or kkrone@teamservices.net.
